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The high star hotel occupancy and the room rate drop

Date: 2012-11-19

According to understand, because the number of tourist arrivals year-on-year decline, plus high star hotel overpopulation, high star-rated hotels in Shanghai this year the overall situation is not optimistic, five-star hotel occupancy rate and average house prices are lower than.

The five-star hotel prices fell by 8.33%

Wallace point tourism research data display, and in June, 2012, a total of Shanghai tourists will be able to enter the number 683060 person-time, 1.40% year-on-year drop in the number of overnight 586514 person-time, year-on-year growth of 0.42%.

In June this year, Shanghai star hotel for the average house price 638.60 yuan, than last year the corresponding period grows 0.93%, compared with growth of 1.22% last month.Five-star hotel average room rate is 953.07 yuan, 8.33% lower than the same period last year, down 4.28% compared with last month.The four-star hotel average house prices is 548.51 yuan, than last year the corresponding period grows 3.13%, compared with growth of 4.02% last month.The average house prices three-star hotel for 319.07 yuan, 2.01% lower than the same period last year, fell 0.11% compared with last month.

High star-rated hotel management pressure increasing

So far this year in January, the number of the five-star hotel in Shanghai has reached more than 50 home, the number of high star-rated hotels still on the increase.According to some forecasting agency data show that by 2013, China's largest 30 cities, the number of international hotel chain will still be based on current increased by 52%, China's local and international five star hotel in the rapid expansion.In Shanghai, only a point the bund at least five super five-star luxury hotel, Shanghai has become China's international chain hotel the largest number of city.According to the data display, Shanghai high star hotel ratio 5.7%, second only to Hong Kong's 5.8%, far exceeding the 3.8% of Beijing.

The personage inside course of study, to high star-rated hotel number of explosion, the development is not so optimistic, this year's Shanghai high star-rated hotel management pressure will further increase, especially the new open hotel, the price pressure will be greater.At the same time, in the face of market competition pattern transformation, the high star hotel can not blindly pursue quantity, the key still lies in pay attention to construct brand and marketing transformation.In the hotel homogenization cases, Shanghai high star hotel looking for new way is imminent.

Of course, some favorable factors for Shanghai hotel also provides a new business opportunities, such as Disney World in Shanghai.Study reports, Shanghai Disney the early days of the start, can bring to Shanghai 3 million - 5 million person-times of new visitors, when it to park surrounding high star-rated hotel management will play a great role in boosting.

Economy hotel contrarian performance wave red

In some high star-rated hotel management pressure is more and more big, the second quarter performance economy hotel but there appears the wave red.Reporters from home inns, hanting and seven days found in earnings in the second quarter of this year, three occupancy rate from 80% to 95% above inequality, especially hanting average occupancy rate even during the world expo to and almost equal 97%, higher than the second quarter of 2011, 93% in the second quarter and 91% occupancy rate.In the hotel revenue key index, hanting (except star cheng hotel) the second quarter RevPAR (each available for rent rooms revenue) for 176 yuan, in the first quarter than ascension 20 yuan, compared with the same period last year increased by 4%.

Reporters from 7 days chain hotel group to know, 7 days the second quarter net revenue of 633 million yuan, a year-on-year increase of 27.3%.The second quarter belongs to the shareholders of the net profit of 55.6 million yuan, is since 2010 since the first quarter of a 10 consecutive quarterly earnings.This quarter regular distributors in the camp and management store total room quantity year-on-year growth of 56%, total transaction amount rate reached 1.38 billion yuan, a year-on-year increase of 58.3%, indicating that the company in the economy hotel industry influence and market share in the rapid growth.

The hotel industry analysts, because enterprise travel activity is frequent, makes the hotel has become a more and more "rigid demand", in the current situation, the enterprise can only cut travel expenses, high star hotel occupancy rate will first of all affected, and economy hotel and end the hotel will benefit.